Case Study: Maximus grows a highly engaged TikTok community with Neuralle

Maximus grows TikTok to 8,400 followers with Neuralle

The customer, Maximus, a sports drink brand by Frucor Suntory, faced the challenge of developing a new content strategy to engage a younger demographic. To achieve this, they partnered with vendor Neuralle for social media management and influencer marketing services.

Neuralle successfully grew the Maximus TikTok account from scratch, building a highly engaged community with 8,400 followers and over 1.6 million viewers. They also executed a successful influencer campaign for a product launch, with one video achieving 3.4 million views. Neuralle additionally managed the brand's Meta accounts, deploying paid campaigns on Instagram that achieved an 80% thumb stop rate.

Maximus