Case Study: Ziegler Ag Equipment achieves 82% ad recall and boosts Challenger brand awareness with Neuger Communications Group

Ziegler Ag Equipment - Customer Case Study

Ziegler Ag Equipment, a major Midwestern dealer and the largest North American dealer for the AGCO Challenger tractor line, needed a new advertising campaign to raise awareness of Challenger’s premium tractors. Neuger Communications Group was engaged to develop a creative, high-impact advertising and marketing communications campaign tailored to Ziegler’s established visual identity for the Challenger cab line.

Neuger Communications Group produced a series of print ads showing the operator’s view from the cab in unexpected, attention-grabbing settings—space, underwater, beach and clouds—to highlight ease of operation, comfort and visibility. The campaign generated strong attention and positive feedback for Ziegler Ag Equipment; notably, Successful Farming ran a reader test using the beach ad and 82% of respondents remembered seeing it.

Ziegler Ag Equipment