Case Study: Ziegler Ag Equipment achieves regional brand awareness — reaches 4.2M viewers with Neuger Communications Group

Ziegler Ag Equipment - Customer Case Study

Ziegler Ag Equipment, which sells agricultural equipment including Challenger tractors, faced an awareness challenge because the brand is better known to the public as a CAT construction dealer. To raise visibility for its Ag Equipment division in the rural upper Midwest, Ziegler engaged Neuger Communications Group to produce a targeted television advertising campaign (advertising and video production).

Neuger Communications Group coordinated the project end-to-end—working with Ziegler on script development, shot lists and shoots, then overseeing editing, soundtrack orchestration and voiceover talent—creating a TV spot aimed at rural sports fans on DirecTV. The ad ran exclusively on Fox Sports North during Timberwolves, Wild and Twins games for 12 months across a four-state region, airing to more than 4.2 million viewers and significantly expanding Ziegler Ag Equipment’s reach.

Ziegler Ag Equipment