Neuger Communications Group
33 Case Studies
A Neuger Communications Group Case Study
The Wolf Ridge Environmental Learning Center partnered with Neuger to champion legislation for a statewide outdoor education grant program. Their challenge was to earn bipartisan support and generate public awareness to create equitable access to outdoor school programs for all students in Minnesota.
Neuger executed a PR plan that included developing educational materials for lawmakers and generating media coverage to highlight the benefits and disparities of outdoor education. The effort resulted in bipartisan support, the initiative's inclusion in a signed omnibus bill, and the allocation of $848,000 in state funding to support accredited residential environmental learning centers.