Case Study: Westonka Public Schools refreshes its brand and graphic identity with Neuger Communications Group

Westonka Public Schools refreshes 10+ legacy logos with Neuger Communications Group

Westonka Public Schools came to Neuger Communications Group needing to develop a consistent and distinctive brand that could better represent its identity as a district offering small school advantages with big school opportunities.

Neuger began by conducting market research and then developed a new brand platform known as "The Ideal Blend," which included a new logo and a suite of supporting icons. Following a multi-channel launch plan, the new brand was extraordinarily well received by the community and consistently implemented across the district. Neuger's work laid a strong foundation for the district's future growth and earned a PRSA Classics Award.

Westonka Public Schools