Case Study: The St. Olaf Institute for Freedom & Community achieves full program enrollment and 600,000+ audience reach with Neuger Communications Group

The St. Olaf Institute for Freedom & Community - Customer Case Study

The St. Olaf Institute for Freedom & Community, founded in 2015 to foster free inquiry and civil discourse, needed to build its brand and quickly raise awareness of an upcoming lecture series and ongoing student programs. Neuger Communications Group was engaged to deliver a communications strategy and services including brand development, graphic design, web development, media relations, video production and marketing communications.

Neuger Communications Group conducted research to inform a communications plan and then executed it—creating a logo and branded materials, building a website to list events, issuing press releases, and producing both long- and short-form program videos. As a result of Neuger Communications Group’s work, enrollment in the Public Affairs Conversation program reached capacity for the first time, events were well attended by students, faculty and the public, and the Institute’s regional exposure exceeded 600,000 people.

The St. Olaf Institute for Freedom & Community