Case Study: Swedish Equipment Manufacturing Company achieves actionable market insights to advance its acquisition plan with Neuger Communications Group

Swedish Equipment Manufacturing Company - Customer Case Study

Swedish Equipment Manufacturing Company engaged Neuger Communications Group to assess customer preference for a software partner as part of an acquisition research effort. The client’s challenge was to obtain reliable market insight to inform an acquisition and related financial due diligence.

Neuger Communications Group conducted an intensive, interview-based research program—speaking with dosimetrists in medical oncology departments at major cancer centers, state and private hospitals, and radiology treatment centers across 20 cities, using prescheduled 30–60 minute interviews. The work delivered the direct market information the Swedish Equipment Manufacturing Company needed to proceed with its acquisition plan and support its financial due diligence.