Case Study: Senior Cooperative Foundation boosts awareness and demand for senior cooperative housing with Neuger Communications Group's integrated communications

Senior Cooperative Foundation - Customer Case Study

The Senior Cooperative Foundation (SCF) is a nonprofit that promotes senior housing cooperatives and asked Neuger Communications Group to help overcome confusion and misperceptions about cooperative living as baby boomers approach retirement. SCF needed clear, appealing materials that cooperative boards, managers and developers could use to explain benefits to prospective residents, so Neuger was engaged to produce integrated communications — including an eight‑page brochure, a content-rich website and a 12‑minute informational video.

Neuger Communications Group ran two target focus groups, developed a unified graphic identity, wrote content, coordinated photography/videography and designed and built the website and video narrative, then launched the materials at the annual Senior Cooperative Housing Conference. The campaign drew an enthusiastic response, prompted more than 2,300 brochure orders and about 350 DVD orders within months, increased inquiries routed to seniorcoopliving.org (including traffic from a USA Today article), and helped SCF more effectively generate and capture interest in senior cooperative housing.

Senior Cooperative Foundation

Dennis Johnson

Senior Cooperative Foundation