Case Study: Northfield Retirement Community achieves fourfold Facebook engagement growth and full occupancy with Neuger Communications Group

Northfield Retirement Community - Customer Case Study

Northfield Retirement Community, a senior housing and care provider since 1969, wanted to strengthen connections with key audiences and differentiate itself from competitors. Neuger Communications Group was retained to review NRC’s entire communications program, tighten and enhance the brand, and develop complementary programs — most notably relaunching a robust Facebook/social media presence.

Neuger Communications Group implemented an enhanced Facebook page and social strategy that grew “likes” fourfold and dramatically increased user engagement. The team tracks reach, “people talking about this,” virality and demographics to produce actionable data, and the effort helped drive real business impact: NRC’s facilities are now full with growing wait lists, and social engagement is strong across community members, prospective residents and employees.

Northfield Retirement Community