Case Study: Minnesota State increases transfer enrollment with Neuger Communications Group

Minnesota State boosts Transfer Pathways enrollment 275% with Neuger Communications Group

The customer was Minnesota State, which sought to increase enrollment in its Transfer Pathways program. The vendor, Neuger Communications Group, was engaged to help reach key audiences and boost student numbers for this cost-saving degree pathway.

Neuger implemented a segmented, multi-channel campaign using digital ads on platforms like Spotify, Google, Facebook, and Instagram, alongside traditional radio and campus materials. This integrated solution, amplified by campus staff promotions, drove a dramatic 275% enrollment increase over the previous year and earned a Silver Quill Award from the IABC.

Minnesota State