Case Study: Krech, O'Brien, Mueller & Associates achieves sustained client engagement and 28-35% open rates with Neuger Communications Group's KOMAink e-newsletter

Krech O'Brien Mueller & Associates - Customer Case Study

Krech O'Brien Mueller & Associates, an architecture, interior design and structural engineering firm, needed a way to stay front-of-mind with clients, partners and industry influencers and wanted a friendly, personality-driven e-newsletter to showcase projects, people and values. Neuger Communications Group was engaged to deliver a content-driven email program (KOMAink) combining content strategy & development, digital and social engagement, and graphic design to address tight inbox competition and the need for a flexible, visually consistent template.

Neuger Communications Group implemented a themed, editorial-calendar-based e-newsletter with customizable headers and modular features (articles, games, video snippets) that reinforce KOMA’s brand and drive website visits. The KOMAink program has run for more than five years, averaging 28–35% open and click-through rates (and exceeding 50% for the popular annual Christmas-card video issue), serving as a key vehicle for brand extension and helping facilitate sales and resell conversations.

Krech O'Brien Mueller & Associates