Case Study: Hunger-Free Minnesota achieves enrollment of 120+ schools and $2M+ raised for school breakfast with Neuger Communications Group

Hunger-Free Minnesota - Customer Case Study

Hunger‑Free Minnesota engaged Neuger Communications Group to scale its School Breakfast Initiative and help close the statewide "missing meal" gap. Facing the dual challenge of keeping funders and partners engaged while influencing many independent local school decision-makers, Hunger‑Free Minnesota relied on Neuger’s advocacy and media relations expertise to drive attention and action.

Neuger Communications Group implemented an event- and issue-focused media strategy grounded in research, staging media‑worthy events with public officials, producing videos, and supplying resources for teachers, principals and nutrition directors. The campaign led to more than 120 schools joining the School Breakfast Challenge, raised over $2 million, earned statewide and national coverage (including Minnesota Public Radio and School Nutrition magazine), and positioned Minnesota as a model for other states.

Hunger-Free Minnesota