Case Study: Global Insurance Firm validates international product demand and clears conflict concerns with Neuger Communications Group

Global Insurance Firm - Customer Case Study

Global Insurance Firm, a major international insurance brokerage, needed to assess demand and prospect concerns before introducing a new product across multiple countries. Neuger Communications Group was engaged to perform market research, conducting an eight‑country interview survey to evaluate product interest and flag potential issues prior to broker communications.

Neuger Communications Group designed questionnaires, arranged translations (including Portuguese for Brazil) and conducted interviews across the target markets; analysis showed wide differences in product receptivity tied to worker‑safety concerns by country and confirmed that anticipated conflicts with the firm’s existing products were negligible. These findings gave the Global Insurance Firm the country‑specific insights needed and cleared the way for the next phase of its market introduction.