Case Study: Gemini Plaques Estimator achieves streamlined ordering and increased sales with Neuger Communications Group

Gemini Plaques Estimator - Customer Case Study

Gemini Plaques Estimator, part of Gemini—the world's largest manufacturer of dimensional letters—needed a faster, more transparent way for customers to determine materials, features and options for custom plaques before contacting support. Facing a tight deadline for an upcoming trade show, they engaged Neuger Communications Group to add this capability to their website.

Neuger Communications Group developed an online estimate generator that condensed five custom plaque lines, more than 20 price grids and hundreds of specification options into an intuitive tool, and tied a product price database to simplify updates. Launched before the deadline, the tool made customer service lines more efficient, generated a consistent increase in new customer sales, was viewed over 4,000 times in five months, and has facilitated every custom order since its release.

Gemini Plaques Estimator