Case Study: Erik’s Ranch & Retreats achieves wide media coverage and increased reservations with Neuger Communications Group

Erik’s Ranch & Retreats - Customer Case Study

Erik’s Ranch & Retreats, a nonprofit serving young adults with autism, needed to quickly raise public awareness ahead of grand openings for residential and guest accommodations in Edina, Minnesota and Paradise Valley, Montana. Neuger Communications Group was hired to drive awareness through media relations and social media outreach to highlight the organization’s role in meeting the needs of a growing adult autism population.

Neuger Communications Group leveraged the grand opening events with targeted traditional and social media outreach, securing a live TV interview on KARE 11, radio interviews, local print features including the Minneapolis Star Tribune, blog coverage, and a feature in WHERE (reaching 237 million readers). The campaign also engaged 2,000+ Erik’s Ranch & Retreats followers, increased event attendance and guest reservations, attracted opinion leaders, and met all campaign goals.

Erik’s Ranch & Retreats