Case Study: Food Processor in Crisis avoids full recall and restores production with Neuger Communications Group

Crisis - Customer Case Study

Neuger Communications Group was engaged by Crisis, a processed-food supplier of meat, egg and dairy products, after a USDA investigation led to an FDA embargo and the threat of a broad product recall. Crisis faced incomplete information about affected lots, products already en route to customers, and urgent time pressures late on a Friday with customers unavailable to receive calls — creating a high-risk communications and operational challenge.

Neuger Communications Group deployed crisis communications services: working overnight to research similar incidents, drafting customer and consumer messaging, coaching sales teams, verifying returns and coordinating with legal and quality teams. Their work enabled documented product returns and a focused briefing to the regional FDA rep, ultimately avoiding a full consumer recall, clearing the embargo within 10 days, resuming production and restoring customer deliveries.

Crisis