Neuger Communications Group
33 Case Studies
Case Study: City of Lanesboro boosts off-season tourism with Neuger Communications Group
A Neuger Communications Group Case Study
City of Lanesboro boosts off-season tourism from 11% winter revenue with Neuger Communications Group
The City of Lanesboro faced the challenge of generating very little tourism revenue during its winter off-season, with only 11% of its annual total coming from that period. To address this, the city partnered with vendor Neuger Communications Group to develop a marketing plan aimed at bolstering off-peak engagement.
Neuger developed the "Chill-Inn Lanesboro" campaign, creating audience-segmented messaging and a multi-channel marketing plan that leveraged targeted digital ads and SEO-enhanced landing pages. The solution aimed to grow revenue for businesses and convince them to stay open during the winter. The marketing plan is working to activate new business and build an off-season economy for the city.
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