Case Study: Butler University achieves a 17% student-search response rate with Neuger Communications Group

Butler University - Customer Case Study

Butler University, a liberal arts and sciences university in Indianapolis, sought to make its admissions process more efficient, streamlined and data‑driven while installing a new admissions contact management system. Neuger Communications Group was engaged to rethink Butler’s student search strategy and execution and to help navigate the complexities of data handling between the old and new systems.

Neuger Communications Group used in‑depth data analysis to establish a performance baseline and developed a creative, multi‑touch student search sequence across multiple channels, integrating closely with ongoing data workflows and creating a dedicated data‑liaison role. The work raised Butler’s response rate to 17%—well above national averages—improved data handling and reporting, and smoothed the university’s transition to the new contact management system.

Butler University