neuelane
16 Case Studies
Case Study: Fortune International Realty reinforces its Miami luxury brand with neuelane
A neuelane Case Study
Fortune International Realty builds Miami is Home with neuelane after 1983
neuelane partnered with Fortune International Realty, a top luxury real estate company in Miami. Despite its success since 1983, the Fortune brand identity felt more aligned with New York than with its actual Miami home, which was a key challenge for the firm.
The solution implemented by neuelane was the creation of a new brand platform titled "Miami is Home." This comprehensive approach included brand identity, creative direction, video production, and website design. The new platform consistently communicated that Fortune International Realty is an intrinsic, born-and-bred part of the Miami community, fundamentally shaping the perception of the brand. neuelane successfully reinforced the company's deep local expertise and connection to the city.
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