Case Study: Estative builds a credible institutional brand identity with Neue World

Estative builds a trusted PropTech brand identity with Neue World for 5,000+ brokers and 1B+ AED in projects

The Dubai-based PropTech platform Estative faced the challenge of building a credible brand identity that could simultaneously appeal to two distinct audiences: institutional developers and major brokers. To bridge this gap, they engaged the vendor Neue World for a comprehensive brand identity design service.

Neue World developed an architectural brand system built from abstracted urban wireframes, creating a scalable visual language that represented both data and physical construction. The solution included a substantial geometric wordmark and a modular graphic system that worked across all surfaces without dilution. For Estative, this resulted in a unified identity capable of credibly representing their platform of over 5,000 brokers and 1,000 companies managing more than one billion AED in project value.

Estative