Case Study: BEC achieves a scalable clean energy brand identity with Neue World

BEC builds a scalable clean energy brand in 3 years with Neue World

The Be Company (BEC), a UK-based clean energy infrastructure firm, required a complete brand and digital overhaul to support its ambitious growth and fundraising goals. Their existing identity, featuring a Canva-designed logo and a Mailchimp template website, lacked the sophistication needed to position them as a leader in the clean energy-as-a-service sector. They partnered with the vendor Neue World for a comprehensive solution including branding, web design, and Webflow development.

Neue World reimagined BEC's brand strategy, creating a vibrant and scalable new identity anchored by a distinctive "+BE" logo that symbolized adding value. The solution included a new Webflow website and a complete suite of brand assets. The result was a timeless and professional brand that effectively positioned BEC as an innovative leader in its field, ready for future growth.

BEC