Case Study: ScriptSave boosts app engagement and wellness features with Neudesic

ScriptSave boosts app impressions 13% with Neudesic

ScriptSave, a pharmacy benefit management company, needed to modernize its WellRx mobile app to move beyond basic prescription discounts and provide a more immersive health and wellness experience for users. Their existing app, built on older Xamarin Classic technology, limited their ability to add new features quickly. They partnered with Neudesic to redevelop the application using a more modern framework and to collaborate on a strategy to increase user engagement.

Neudesic recommended and executed a complete rebuild of the app using Xamarin Forms, which streamlined development for both iOS and Android and reduced costs. This partnership resulted in a highly successful relaunch. The new WellRx app achieved a five-star app store rating, reached the top 100 medical apps organically, and saw significant metric improvements including a 56% product use rate, a 12% increase in app units, and a 13% improvement in impressions.

ScriptSave