Case Study: Majestic Realty Co. improves marketing targeting and leasing rates with Neudesic's Actionable Marketing Intelligence Solution

Majestic Realty Co. reduces promotional message time with Neudesic and boosts leasing rates

Majestic Realty Co., a real estate company, faced a challenge in managing its marketing efforts. Its broker and client contact lists were spread across multiple systems, which was time-consuming to manage and resulted in clients receiving duplicate promotional messages. Neudesic partnered with ExactTarget to address this.

Neudesic implemented the Actionable Marketing Intelligence Solution, built on Dynamics CRM and the ExactTarget platform. This solution created a central database for contacts and provided tools for targeted marketing campaigns. The results for Majestic Realty included greatly reduced time to create messages, the ability to create campaigns without external help, more refined mailing lists, and increased property leasing rates.

Majestic Realty Co.