Case Study: University of Central Arkansas streamlines branded design with NetX AdBuilder

University of Central Arkansas saves days on design requests with NetX AdBuilder

The University of Central Arkansas faced a challenge where its marketing team was overwhelmed with requests for marketing assets from various departments, creating a backlog and causing delays. Their small team struggled to keep up with the demand for items like brochures, posters, and signage, and they needed a way to empower staff to make their own edits while still protecting the university's brand guidelines. They turned to vendor NetX and its AdBuilder tool to find a solution.

NetX's AdBuilder solution allowed the marketing team to create locked templates in which specific photos and text boxes could be customized by end users. This streamlined the design process, freed up the marketing team's time, and eliminated frustrating wait times for staff. The results included a significant improvement in campus-wide signage and the unexpected benefit of sparking creativity, as departments found new and innovative ways to use the templates provided by NetX.

University of Central Arkansas