Case Study: Travel Alberta boosts tourism content distribution with NetX digital asset management

Travel Alberta extends its brand to 3.6 million viewers with NetX

Travel Alberta, a government agency promoting tourism, faced the challenge of managing and distributing its vast library of high-quality photos and videos to journalists, agencies, and producers. They needed a digital asset management (DAM) system that could handle media transcoding, provide intuitive searchability for a broad user base, and offer granular control over user permissions and asset usage. They turned to the vendor NetX to implement a solution.

NetX provided a DAM solution that automated media transcoding, enabled powerful metadata tagging for findability, and implemented a detailed user permission system with usage justification forms. The results included a significant uptake in media distribution, with one example being a broadcast segment that reached 3.6 million viewers and generated an estimated $90 million in earned media value. The system gave third-party producers immediate access to the assets they needed, extending Travel Alberta's brand reach effectively.

Travel Alberta