Case Study: University of Central Arkansas streamlines design and protects brand with NetX AdBuilder

Lock down your brand, free up your designers with NetX AdBuilder

The University of Central Arkansas faced a persistent bottleneck: faculty and staff regularly needed small, branded marketing assets (brochures, signage, social posts) but a small marketing team could not keep up, and ad-hoc edits threatened brand consistency. To address this, UCA deployed NetX’s AdBuilder, a tool that lets designers upload InDesign templates, lock down branding elements, and expose only controlled fields for end-user customization.

With NetX AdBuilder, UCA’s marketing team created department and campus templates that users can quickly customize, download, and print (including hidden print-direction pages), while designers retain control of brand elements. The result: NetX freed up the marketing team’s time, reduced turnaround delays and staff frustration, improved on-campus signage and brand consistency, and encouraged wider, more creative use of templates across departments.

University of Central Arkansas

Kimberly Klotz

Director of Marketing