Case Study: Alvin Ailey American Dance Theater achieves effortless digital asset discoverability and secure sharing with NetX

How doubling down on NetX breathed new life into digital assets at Alvin Ailey American Dance Theater

Alvin Ailey American Dance Theater, founded in 1958, manages a large, multi-departmental operation with decades of photos, programs, and video. When IT director Chad Sutton arrived, he inherited a six-year-old on-prem NetX DAM that had never been fully implemented: assets were untagged, hard to find, and staff spent more time running the system than using it, putting the company’s digital history at risk.

Alvin Ailey hired a DAM consultant with a library-science background to build an organization-wide taxonomy and metadata scheme, then reimplemented and upgraded NetX to a cloud configuration, integrated the taxonomy, and trained departmental content managers. The result is an intuitive Brand Portal and robust search, secure link sharing for external collaborators, lower maintenance costs, and a DAM that stakeholders now use and trust.

Alvin Ailey American Dance Theater

Chad Sutton

Director of Information Technology