Case Study: Hogan Assessments achieves faster content access and doubled partner adoption with NetX DAM

How DAM Software Empowers Sales Teams

Hogan Assessments, a 30-year provider of personality assessment tools, needed a better way to distribute a growing, dynamic library of sales and marketing content to its network of distributors, partners, coaches, and consultants. After a decade on an outdated system, the team sought a digital asset management solution that would reflect the brand and make it easy for sellers to find and share materials.

They implemented NetX Portals to build the Hogan Hub, delivering a modern, branded interface with fast search, collections, and link-sharing that doesn’t require recipients to create accounts. Implementation was straightforward for non-IT staff, and adoption and utilization rose—Hogan now has about 1,400 active NetX accounts (nearly double the previous system), with faster onboarding and better seller productivity.

Hogan Assessments

Matt Lemming

Senior Research Consultant