Case Study: Daimler Trucks North America achieves time savings and seamless asset access with NetX DAM + Single Sign-On

Daimler Trucks North America - Customer Case Study

Daimler Trucks North America (DTNA), the largest heavy‑duty truck manufacturer in North America, needed a new digital asset management system after losing its shared DAM following the DaimlerChrysler split. Charged with supporting more than 14,000 employees, MarCom required secure, controlled web access, easy large‑scale login (Single Sign‑On), strong search and image zoom, broad format support, and an intuitive interface for non‑technical users.

DTNA selected NetXposure’s enterprise DAM with Single Sign‑On (CAS‑compatible) to meet those needs. The rollout enabled employees to self‑serve approved images, documents and video—more than 2,000 users logged in within days—improving operational efficiency, reducing requests to marketing and agencies, and driving widespread adoption through seamless, secure access and better metadata for discoverability.

Daimler Trucks North America

Molly Lee

Interactive Communications Coordinator