Case Study: Catalina Marketing boosts coupon production efficiency with NetX DAM

Catalina Marketing boosts coupon response 30% with NetX

Catalina Marketing, a company that delivers targeted promotions at retail checkouts, faced a significant challenge when switching from black-and-white to color coupons. The new color workflow was far more complex, requiring integration of multiple third-party services and threatening to slow down their high-volume production. To centralize this process, they turned to vendor NetX to implement a Digital Asset Management (DAM) system as a system of record.

NetX developed a custom Adobe Creative Suite interface called the Graphics Panel, which integrated all the necessary tools and services directly into the designers' primary workspace. This solution streamlined the entire asset lifecycle, automating tasks like file management, ink calculation, and printer optimization. The result was a dramatic efficiency gain, saving an estimated five minutes per coupon and the equivalent work output of roughly seven full-time designers annually.

Catalina Marketing