Case Study: Winckler & Co. Ltd. elevates e-commerce performance with Netwise

Winckler & Co. Ltd. boosts organic traffic 230 with Netwise

Winckler & Co. Ltd., a German trading company operating in Japan, needed to elevate the so-so e-commerce operation for its sports equipment group, Sports-W. The challenge was to redesign and redevelop their website into a full-scale platform with complex requirements, including separate B2B and B2C sites with a shared catalog, branded sub-sites for their portfolio of brands, and specialized ordering functionality. They engaged vendor Netwise for its combination of UX design, technical expertise, and e-commerce experience.

Netwise implemented a solution using WordPress and WooCommerce in a Multisite network to efficiently manage the distinct sites. The new platform featured integrated brand sub-sites, a Google Maps-based dealer finder, and was optimized for both mobile and search engines. The results were significant, with Netwise's work driving a swift and positive impact that included a notable increase in organic traffic and keywords.

Winckler & Co. Ltd