Case Study: McDonald's boosts McCafé sales with Netvisual Transparent LED Posters

McDonald's - Customer Case Study

McDonald’s franchise owner Williams needed a better way to promote McCafé drinks in-store. Traditional paper ad boards were labor intensive to change, blocked daylight, and were ineffective at night, limiting the impact of local advertising campaigns.

Netvisual Corporation provided Transparent LED Posters, a transparent LED display solution available in multiple sizes with high brightness and 60% transparency. After installation, medium McCafé sales rose from about 30–45 drinks per day to 130–140, a gain of roughly 360%, while monthly profits increased by about 240%; when purchased outright, the display paid for itself in about 44 days.

McDonald's

Williams

McDonald's