Case Study: Valley First Credit Union boosts assets and member growth with Nettra Media

Valley First Credit Union boosts holdings 69% with Nettra Media

Valley First Credit Union, a financial institution serving Central California for over 70 years, faced significant marketing challenges despite its strong local presence. National banks were out-marketing them for new members, and they were struggling to attract accounts and loans from a larger adjacent metropolitan area. They engaged Nettra Media to address these issues and improve their digital marketing efforts.

Nettra Media implemented a comprehensive, multi-funnel digital strategy for Valley First Credit Union. This included top-of-funnel awareness campaigns on platforms like Google Display and Facebook, middle-of-funnel educational content, and a bottom-of-funnel optimized Google Search Ads campaign. Nettra also executed an aggressive SEO backlinking strategy. The results were exceptional, including a 69% increase in holdings over two years, an 18% reduction in cost per member acquisition, and page-one Google rankings in both of their target geographies.

Valley First Credit Union