Case Study: Kuykendall Solar achieves scalable new customer growth with Nettra Media

Kuykendall Solar boosts ROI 550% with Nettra Media

Kuykendall Solar, one of California's largest solar subcontractors, faced challenges in generating new business partnerships. Their website was not effective at building trust with potential contractors, and they needed a program to easily onboard solar contractors new to using a subcontractor. They hired Nettra Media to develop a highly focused and cost-effective digital marketing campaign to position them as an industry leader.

Nettra Media created the Alliance Partnership Program (APP) and a targeted ad campaign primarily on Facebook, designed to educate and reach a niche audience of solar company employees. This strategy was complemented by Google Ads to capture specific search traffic. The campaign was extremely successful, generating a 550% ROI on Facebook Ads and a 478% ROI on Google Ads. The effort resulted in numerous new contracts worth millions of dollars, so much so that Kuykendall Solar initially asked Nettra to pause the campaign to manage the influx of new potential clients.

Kuykendall Solar