Case Study: Fresno City College boosts enrollment with Nettra Media's omni-channel marketing strategy

Fresno City College boosts enrollment 24% with Nettra Media

Fresno City College partnered with Nettra Media to address the challenge of boosting enrollment in its Career and Technical Education (CTE) and apprenticeship trade programs. The college needed to overcome minimal brand recognition, a lack of trade-focused marketing materials, and the difficulty of targeting a niche student audience distinct from its general education population.

Nettra Media implemented an omni-channel marketing strategy across more than ten platforms, including digital ads, TV, radio, and print. They created new video and visual content, developed targeted landing pages integrated with a CRM for lead tracking, and used QR codes to connect offline and online efforts. This approach by Nettra Media resulted in a 24% boost in enrollment and a 32% reduction in cost per conversion.

Fresno City College