Case Study: W2O Group achieves rapid growth and cuts accounts receivable close to under 15 days with NetSuite OpenAir

W2O Ready to Spread Its Wings with NetSuite as its Growth Platform

W2O Group, an integrated marketing firm that grew from about 80 to 425 employees, outgrew its niche accounting system (Rebus Software’s Paprika) and needed a more scalable, adaptable platform with tighter financial controls to manage a multi‑subsidiary structure. The company selected NetSuite OpenAir (along with NetSuite OneWorld and NetSuite SRP) to replace its legacy tools and support continued rapid growth.

Using NetSuite OpenAir, W2O now runs its financials, services business and sales operations on a single platform, letting employees drill to transaction level and executives compare margins across eight subsidiaries. Automation—including revenue recognition—cut accounts receivable close from several months to under 15 days, streamlined project management freed staff to focus on clients, and NetSuite OneWorld’s multi‑currency support positions W2O for international expansion and easier acquisition onboarding.

W2O Group