Case Study: Labbrand achieves faster sales cycles and scalable global growth with NetSuite OpenAir

Excel Can’t Support Rapid Growth

Labbrand, a Shanghai‑based global brand consultancy with 55 employees and RMB 35 million in revenue, outgrew its Excel‑based CRM and project management and needed a scalable, customizable system. After evaluating Salesforce and working with implementation partner Trigger Networks Ltd., Labbrand chose NetSuite OpenAir (deploying NetSuite CRM and NetSuite SRP) to automate sales and project workflows.

Trigger Networks customized NetSuite OpenAir to fit Labbrand’s consulting processes, consolidating data, adding dashboards and automated alerts, and using templates that cut quote creation time by 50%. The NetSuite OpenAir deployment delivered faster sales cycles, improved KPI visibility for executives, and a platform Labbrand will expand with project management and business intelligence as it grows into new markets.

Labbrand

Yukino Yamamoto

Managing Director