Case Study: The Media Trust boosts digital security marketing with NetStrategies

The Media Trust reaches 1,055 decision makers with NetStrategies

The Media Trust worked with NetStrategies to strengthen its position as a market leader in digital security. The company needed to educate executives about the security risks of third-party code in digital environments and generate new enterprise clients by showing how its technology addresses modern digital threats.

NetStrategies developed and executed a branding and demand generation program that included messaging, content creation, campaign planning, email marketing, LinkedIn Sponsored Content Ads, and Google Adwords, along with webinar promotion and follow-up. The work reached more than 1,055 CXO, VP, and Director-level decision makers, drove engagement at over two dozen key accounts, delivered LinkedIn click-through rates 38% above benchmark, and helped one webinar attract 200 registrants, a 54% attendance rate, and 94 new enterprise contacts.

The Media Trust