Case Study: Russell Marine drives boat show leads and record sales with NetSource Media

Russell Marine sells 68 boats with NetSource Media

Russell Marine, a leading boat dealership in Alabama, partnered with NetSource Media to develop a marketing plan for their annual boat shows. The challenge was to build early awareness, drive qualified traffic to their booth, and capture high-quality leads amidst a short sales window and heavy competition from other dealers at the Huntsville and Birmingham shows.

NetSource Media implemented a multi-channel digital marketing solution including Google Ads, Meta ads, and dedicated event landing pages with lead capture forms. This strategy generated 38,744 ad clicks, 187 new email signups, 100 pre-show phone calls, and ultimately led to the sale of 68 boats across both shows, setting a new record for Russell Marine.

Russell Marine