Case Study: East Coast Campers boosts RV leads and store visits with NetSource Media's PPC strategy

East Coast Campers boosts calls 487% with NetSource Media

East Coast Campers, an RV dealership, partnered with NetSource Media to enhance its digital advertising efforts. The challenge was to boost lead generation and improve visibility in a crowded market while controlling ad costs and reaching in-market buyers throughout the long RV purchase journey.

NetSource Media implemented a multi-layered Google Ads strategy that included Performance Max remarketing, geo-targeting, and call-centric optimizations. The results were dramatic, with a 487% increase in calls, a 7,000% surge in form submissions, and a 1,288% rise in website clicks, all while achieving a 68% reduction in cost per click.

East Coast Campers