Case Study: Southco achieves global B2B commerce expansion with Netsmartz and Salesforce Commerce Cloud

Southco expands B2B commerce to 83 countries with Netsmartz

Southco, a global manufacturer of engineered access solutions, faced challenges scaling its B2B eCommerce operations internationally due to a legacy platform, lack of integration between its Salesforce Commerce Cloud, SAP, and Magento systems, and fragmented global processes. They partnered with Netsmartz to modernize and unify their commerce experience on Salesforce Commerce Cloud.

Netsmartz implemented Salesforce B2B Commerce Cloud with dynamic integrations to SAP for order fulfillment and Magento for inventory, eliminating hardcoded elements. They built custom components and deployed Conga Composer for automated reporting. This solution provided Southco with a scalable platform, real-time inventory visibility, and support for expansion into new continents, successfully powering their global B2B operations across 83 countries.

Southco