Case Study: a Rochester-based firm launches a photo printing and advertising platform with Netsmartz

Rochester-based Firm launches from scratch with Netsmartz in a 6-person team

Netsmartz partnered with a Rochester-based firm that aimed to revolutionize the photo printing industry by creating a free platform for users funded by advertising. The non-technical client needed a complete software solution built from scratch, including architecture, UX, and development for web and mobile, but lacked an in-house team and had budget constraints with a demanding time-to-market goal.

Netsmartz assembled a dedicated team that began by storyboarding the vision and selecting the technology stack, followed by an agile development process with constant client collaboration. They implemented a low-cost hosting framework to meet budget needs. As a result, Netsmartz enabled the client to successfully launch, onboard advertisers, generate revenue, and attract investors, all while reducing IT costs and extending the startup's runway.