Case Study: Riverside Health System achieves 51% higher conversion rates with Netsertive Digital Marketing

Riverside Health System Uses Netsertive to guide Patients to Appointments

Riverside Health System partnered with Netsertive to improve patient acquisition through digital marketing on Google. The health system’s challenge was to reach prospective patients more effectively, drive new patient phone calls and form submissions, expand demand into new areas, and tailor messaging beyond simple branding in an increasingly competitive healthcare market.

Netsertive implemented an omnichannel digital marketing approach using search, YouTube, and the Google Display Network, supported by an AI-enabled platform and continuous optimization. The results included a 20% increase in patient volumes, a 6:1 systemwide ROAS, up to 11:1 ROAS for specific service lines, and a 51% higher conversion rate than previous campaigns.

Riverside Health System

Eileen Varnson

Vice President of Marketing