Case Study: Russ Darrow Mazda Doubles In-Store Sales with Netsertive

Netsertive Doubles In-Store Sales for Russ Darrow Mazda

Russ Darrow Mazda of Wisconsin wanted to attract high-income, luxury car buyers and improve digital campaign performance while keeping cost-per-lead in check. The dealership partnered with Netsertive, which provided digital advertising support to help increase qualified traffic, new sales, and better target upscale shoppers online.

Netsertive launched a used car campaign and refreshed the 2020 new car strategy, using highly targeted demographic and income-based audience targeting on Google Ads. The approach increased website sessions by 56% and time on site by 73%, while delivering a 27.71% conversion rate, 81% impression share, and 18.32% click-through rate. Most importantly, Netsertive helped Russ Darrow Mazda double its in-store sales.

Russ Darrow Mazda

Jeff D. Meadows

General Manager