Case Study: Recreational Boat Manufacturer Achieves 23% Sales Increase with Netsertive

National Boat Retailer Drives 23% Sales Increase Across 190 Storefronts

The Recreational Boat Manufacturer, the #1 recreational boat manufacturer in the U.S., needed a scalable digital marketing approach as buyers increasingly began their search online. After struggling to scale search engine marketing across dozens of markets in-house and dealing with overspending and limited visibility to stores, the company looked for a managed through-channel marketing automation partner and selected Netsertive.

Netsertive implemented a managed through-channel marketing platform with localized, brand-approved digital campaigns across search, display, Facebook, video, and retargeting for multiple store locations. The program helped drive record website traffic and stronger in-store performance, including a 23% increase in boat sales in 2018 YTD, a 43% reduction in CPC, and an 82% gain in digital share of voice across the retailer network.