Case Study: America’s Mattress achieves a 15% increase in yearly sales with Netsertive

Multiunit Operators Experience 15 Percent Increase in Sales

America’s Mattress, a Western Colorado mattress retailer with four locations, needed a better way to reach shoppers who were increasingly using smartphones and online research instead of paper phone books. In 2012, the company partnered with Netsertive to find an affordable digital marketing vendor with home goods industry experience and brand-approved assets to support its Serta and Simmons business.

Netsertive created a tailored digital marketing program for America’s Mattress that included search engine marketing, display advertising, social media advertising, and video advertising, along with geographic targeting and pre-approved co-branded creative. The result was a strong online presence that generated trackable leads and helped drive a 15% increase in yearly sales, while improving visibility against big-box competitors.

America’s Mattress

Patrick Unverferth

America’s Mattress