Case Study: Ashley Furniture boosts online sales and store visits with Netsertive

Multi-Location Retailer Increases Online Sales and Store Visits

Ashley Furniture, a multi-location retailer, needed a better way to manage centralized digital marketing across locations with different goals, campaign objectives, and business needs. Balancing ecommerce performance with in-store traffic was especially challenging, so the company turned to Netsertive after hearing about its digital marketing solution through Furniture First.

Netsertive’s People + Platform helped Ashley Furniture align local business goals with digital campaigns, localize ads with SmartTarget, make daily performance optimizations with SmartAdjust, and measure results with SmartInsights. The campaign drove an 80% year-over-year increase in online sales, a 21.5% conversion rate—nearly 7x the home goods average—and 3,917 attributed store visits across five locations during a three-month campaign.

Ashley Furniture