Case Study: Ashley Furniture Increases Online Sales and Store Visits with Netsertive

Multi-Location Retailer Increases Online Sales and Store Visits

Ashley Furniture, a multi-location retailer, needed a better way to manage digital marketing across stores with different goals while balancing ecommerce and in-store sales. The company turned to Netsertive’s digital marketing solution through its buying group, Furniture First, to help coordinate campaigns at scale.

Netsertive’s People + Platform helped Ashley Furniture align local business goals with digital campaigns, quickly adjust promotions by location, and track both online and in-store attribution. Using SmartTarget, SmartAdjust, and SmartInsights, the retailer achieved an 80% year-over-year increase in online sales, a 21.5% conversion rate, and 3,917 attributed store visits across five locations during a three-month campaign.

Ashley Furniture