Case Study: Mattress Warehouse Achieves 306 Store Visits with Netsertive CTV Advertising

Mattress Warehouse Builds a Stronger Advertising Strategy through CTV

Mattress Warehouse partnered with Netsertive to find a more effective way to drive in-store demand for one of its locations. After learning about connected TV (CTV) advertising, the retailer wanted an innovative, trackable media solution that could target its ideal customers more precisely and provide better ROI visibility than traditional broadcast TV.

Netsertive launched a CTV campaign using audience segments such as mattress shoppers, lookalike audiences, movers, home decor enthusiasts, and site retargeting. Over an initial 30-day period, the campaign generated 306 store visits at a cost of $16.25 per visit, leading Mattress Warehouse to extend the campaign and consider shifting more broadcast TV budget into CTV.

Mattress Warehouse

Autumn Creagh

Owner