Case Study: Kelly Automotive Group achieves 203% more leads with Netsertive Social Connect

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Preview of the Kelly Automotive Group Case Study

Kelly Automotive Group Drives 203% More Leads with Netsertive

Kelly Automotive Group, an automotive dealership group with ten locations, needed a better way to generate high-quality leads that would actually convert into sales. To meet that challenge, they turned to Netsertive and its Social Connect solution.

Netsertive implemented a connected campaign strategy using Social Connect, SmartAdjust, and SmartTarget to drive awareness, retarget interested shoppers, and push leads directly into Kelly Automotive Group’s CRM. The result was a 203% increase in leads from paid marketing efforts, 984 total leads over 18 months, and an average cost per lead of $40.17, prompting Kelly Automotive Group to expand the program to more dealerships.


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